Guesthouse Partnership Framework — Dan Fraiman
A Proposal

Two Tracks. Thirty Million Dollars.
One Investable Company.

Guesthouse Hospitality Company becomes institutionally investable when two things are true simultaneously: the operating company generates recurring, scalable revenue — and the real estate portfolio generates sufficient cash flow to underwrite it. This partnership is structured so that both happen in parallel, led by two operators each accountable for one track.

Dan Fraiman — Development Partner
PropCo: $15M in Cashflowing Real Estate
Lead development of Truckee Campus through stabilization, then transition to Palm Springs. The deliverable is a portfolio of income-producing hospitality assets with sufficient NOI to support institutional financing of the operating company.
$7.6M
Current Basis
$15M
Target Value
2
Campuses
Trevor — CEO, Guesthouse Hospitality Company
OpCo: $15M in Enterprise Value
Build the operating company — membership platform, hospitality operations, Pantry, and the COOKS system that makes each campus replicable. The deliverable is a company generating measurable revenue with a clear path to Series A on the strength of the campus cash flows behind it.
$8M
Pre-money Today
$15M
Target Valuation
$20M+
Series A Target
Why This Works

The operating company is more investable when the real estate cash flows behind it are verifiable. Dan's track creates that verifiability. Trevor's track creates the scalable hospitality system that makes the real estate more valuable. Each makes the other worth more.

Guesthouse Roles
Who Does What

Defined Lanes. Shared Outcome.

The partnership works because it does not ask either party to do both jobs. Dan leads real estate development and capital formation for the PropCo. Trevor leads the operating company as CEO. The campuses are the connective tissue — Dan builds them, Guesthouse operates them.

Dan Fraiman
Development Partner, PropCo
Months 1–9+
  • Lead development execution on Truckee Campus — Titus renovation, 10393 High Street commencement
  • Source and structure PropCo capital: construction debt, equity co-investors, refinancing
  • Maintain Colliers-appraised asset values; target $15M portfolio by Month 9
  • From Month 3: Begin Palm Springs campus acquisition and development planning
  • Ensure campus cash flow meets underwriting thresholds for OpCo's institutional raise
Trevor
Chief Executive Officer, OpCo
Concurrent, Month 1 Forward
  • Build and operate Guesthouse Hospitality Company as standalone operating entity
  • Launch Horan House, activate Pantry, grow Sphere membership to target
  • Develop COOKS system for campus replication at scale
  • Grow OpCo revenue and establish measurable unit economics for Series A narrative
  • Lead Series A raise once campus cash flows are verifiable — target $20M+ pre-money

The campuses are the shared asset. Dan's PropCo owns the real estate. Guesthouse OpCo holds the operating lease and captures the hospitality revenue. The two entities are separate — but the value of each depends on the performance of the other. A stabilized Truckee campus with verified NOI is the single most important input to the OpCo's Series A valuation.

Guesthouse Execution Timeline
Phased Plan

Nine Months, Two Tracks, Running in Parallel

The timeline is structured in two phases. Phase 1 is Truckee-focused; both partners are building toward stabilization. At month three, Dan's attention begins to expand to Palm Springs while Truckee reaches operating maturity. By month nine, both tracks have delivered their $15M targets.

Period
Phase 1 — Truckee Focus
Months 1–3
Phase 2 — Dual Campus
Months 3–6
Phase 3 — Stabilization
Months 6–9
Dan — PropCo
Truckee Development Lead
Close Titus refinancing. Begin renovation. Commence 10393 High St development permitting. Ensure Horan House opens and stabilizes cash flow.
Palm Springs Entry
Begin Palm Springs campus planning. Structure Palm Springs PropCo capital stack. Truckee renovation 60%+ complete. 10393 construction financing secured.
Portfolio at $15M
Titus renovation complete. Truckee campus fully stabilized. Palm Springs development underway. Colliers re-appraisal commissioned. Portfolio at $15M target.
Trevor — OpCo
Horan House Launch
Open Horan House to first guests. Launch Pantry soft operations from Titus. Begin Sphere membership growth. Establish baseline unit economics.
OpCo Revenue Growth
Scale bookings. Activate full Pantry and Bakari programs. Begin COOKS documentation for Palm Springs replication. Sphere membership at 100+.
Series A Ready
OpCo at $15M enterprise value. 12 months verifiable revenue. Palm Springs campus generating early cash flow. Series A process begins with PropCo cash flows as primary diligence anchor.
Outcome
Campus operational. First revenue. Partnership mechanics confirmed.
Two campuses in development. OpCo cash flow positive. Membership growing.
$15M PropCo + $15M OpCo = institutionally investable company.

The sequencing matters: Truckee opens first because it generates the verifiable revenue history the OpCo needs. Palm Springs begins at month three because Dan has the bandwidth once Truckee is on track and because Palm Springs provides the complementary seasonality that makes the platform thesis credible to institutional investors.

Guesthouse Value Creation
The Combined Outcome

Each Track Delivers $15M.
Together, They Create Something Institutional.

The outcome of this partnership is not simply two $15M balance sheet entries. It is a hospitality operating company supported by demonstrable cash-flowing real estate — the combination that moves a company from fundable to institutionally backable.

Dan's Track — PropCo
Asset Today At $15M
Horan House (10403 High St) $4.6M $6.5M+
Titus House (10382 Donner) $2.5M $4.0M+
10393 High Street (dev) $500K $2.5M+
Palm Springs (Phase 2) $2.0M+
Total Portfolio $7.6M ≥$15M
Portfolio NOI at $15M: ~$1.8M annually at 45% margin and Guesthouse AADR. Sufficient to underwrite $12M+ in senior institutional debt.
Trevor's Track — OpCo
Metric Today At Series A
Active Campuses 1 2
Sphere Members 0 100+
Annual Revenue Pre-revenue $3M+
OpCo Pre-money $8M $15–20M
Series A Target $20M+ pre
The PropCo's verified NOI is the primary underwriting input for OpCo's Series A. Institutional hospitality investors price operating companies on a multiple of campus-level EBITDA — not just revenue.
The Thesis

A hospitality operating company without real estate behind it is a startup. One with $15M in cash-flowing campus real estate is a platform. Institutional investors underwrite platforms differently — lower risk premium, higher multiple, more capital available. Dan's track is what makes Trevor's track fundable at scale.

Guesthouse Investment Terms
Dan's Economic Position

$800,000. 10% at Entry. 20% if We Get There.

The $800,000 investment establishes Dan's equity stake in the combined PropCo / OpCo structure. The entry position is 10% of the portfolio at current $7.6M appraised value. If the portfolio reaches $15M within nine months — driven by the milestones Dan is responsible for executing — the stake ratchets to 20%. At $15M, that is approximately 4× invested capital.

Term Detail
Investment $800,000
Entry Equity 10.0%
Entry Basis (Portfolio) $7.6M — Colliers appraised
Ratchet Equity 20.0%
Ratchet Trigger Portfolio reaches $15M within 9 months
Ratchet Verification Colliers International re-appraisal
Return at Ratchet ~$3.0M (~3.75×)
Dan's Additional Role Development partner — no management fee; equity only
Why the Ratchet is Aligned

The milestones that trigger the ratchet — Titus renovation complete, 10393 development underway, Palm Springs acquisition — are precisely the milestones Dan is responsible for executing. His equity improvement is not a gift. It is the direct economic consequence of delivering his side of the partnership.

Two Scenarios
Base — 10%
Ratchet not triggered.
10% of portfolio at exit.
Market appreciation continues.

$800K → $760K+ at entry
Protected by Truckee asset values.
Ratchet — 20%
Portfolio reaches $15M.
Stake doubles to 20%.
Equity value: $3.0M.

$800K → $3.0M (~4×)
9-month timeline.
And Then

At Series A, Dan's equity stake in the combined entity reflects both the PropCo value he built and the OpCo value he helped make possible. The Series A is priced on both tracks — and Dan participates in both. That is what makes this partnership more than a development contract.