Every bedroom opens onto the main room at the center. Two 8-apartment buildings become two Guesthouse Mediums, four keys each, around their own hearts.
Modular and efficient: the Reset module is a 288 SF kit-of-parts bedroom and ensuite. The kit repeats — room, shop, pantry, prep kitchen, spa — so every campus is assembled, not reinvented.
The Hall carries the back-of-house: gather zone, sip + meet, pantry, staff, supply. One kitchen, one team, every house on the campus.
~13× the revenue from the same four walls. Per key: ADR $607 + services $438 = $1,045/day.
42% of revenue is services — chef, provisions, House Captain — delivered from the Hall. Margin no marketplace can attach.
Same compound noun as Yacht Charter and Jet Charter: the vessel arrives ready. The House Captain at the door, the kitchen provisioned from the Hall, the gathering room set. The corporation holds the charter; their executives Charter the House — whole, staffed, anywhere in the network. One charter per company, unlimited team activations. Soho House for the group stay.
The founder has run the charter model before: Trevor Cornwell founded Skyjet, the private jet charter platform. Early investor in The Beverly Crescent; family holdings in Marriott. Jets, hotels, houses — the same word, doing the same work.
Advisors: BIG — Bjarke Ingels Group, architectural design · Union Square Hospitality Group, hospitality.